Beer Game Simulation
Make ordering decisions across all 4 supply chain tiers to experience the Bullwhip Effect firsthand.
Round 1 / 8
Supply Chain Progress
Retailer
Wholesaler
Distributor
Factory
Currently Playing
Retailer
You sell directly to end customers. Customer demand is visible to you.
Rounds completed
0/8
Current Inventory
12
units on hand
0Healthy range40+
Stockout zoneOptimal: 8–16Excess zone
Shipments In Transit
Orders you placed in previous rounds arriving soon
4
Arrives next round
4
Arrives in 2 rounds
Total incoming: 8 units
Place Your Order — Round 1
This Round's Incoming Demand
8
units ordered by your customer
Your inventory
12
Suggested baseline: 8 units
This covers incoming demand + backlog. Ordering more builds safety stock; less depletes it.
Round History
No rounds completed yet
Your ordering history will appear here after each round.